That familiar feeling of hitting ‘publish’ on a great piece of content, only for the immediate question to follow: ‘What’s next?’ It’s a common cycle, especially for founders navigating client work, team management, and strategic planning, all while striving for an active online presence. The pressure to constantly generate fresh ideas can be exhausting, leaving you on a hamster wheel, chasing the next viral moment.
But what if you could step off that wheel? Instead of constantly chasing new ideas, imagine strategically leveraging your strongest insights to build an ever-present, sustainable personal brand across platforms. This isn’t about working harder; it’s about working smarter.
It’s about creating a ‘flywheel’ where one excellent idea fuels consistent, far-reaching content, all in under 30 minutes. Here’s a simple, five-step sprint to get you started:
1. Identify Your Pillar Content (5 min)
Start by looking backwards to move forwards. Review your analytics from the last month. Go through your LinkedIn posts, short videos, or recent newsletter sections. Find one top-performing piece. Which content received the most engagement—comments, shares, or saves? This is your ‘pillar’ content, the core idea with proven resonance.
Example: Perhaps a LinkedIn post where you shared a quick thought on ‘building resilient teams’ sparked a lot of discussion. That’s your goldmine.
2. Choose One Target Channel (5 min)
Now, think about where else this insight could live. Select a single new platform where this content could reach a different audience or be presented in a new format. Consider your audience’s habits.
Could your LinkedIn post about resilient teams become an Instagram Story series with quick tips, a short TikTok video, or a mini-thread on X (formerly Twitter) to reach professionals who prefer byte-sized information? Keep it focused.
The goal is to maximise reach with minimal effort, not to be everywhere all at once.
3. Extract & Adapt Core Value (15 min)
This is where the magic happens. Pull out 2-3 key takeaways or powerful quotes from your pillar content. What are the essential nuggets of value? Adapt them to the new channel’s style.
If your pillar was a bulleted list in a newsletter, transform those points into visually appealing carousel slides for Instagram or a concise script for a short video. Focus on the core message. How can you deliver the same strong insight in a format that feels natural and engaging for the new platform?
Example: For your ‘resilient teams’ LinkedIn post, pull out three actionable tips. Turn each tip into a distinct slide for an Instagram carousel, using strong visuals and concise text.
4. Draft & Schedule (5 min)
Consistency is key, and scheduling makes it effortless. Write the new caption, script, or accompanying text for your adapted content. Keep it short, sharp, and value-driven. Use a scheduling tool (like Buffer, Later, or even your platform’s native scheduler) to plan its release. Aim to schedule it for next week.
This maintains your consistent content cadence without requiring you to create something entirely new from scratch in the moment.
5. Document Your Win (2 min)
Track your efforts to see your flywheel grow. Add this piece to a simple tracker. A basic spreadsheet or a page in Notion works perfectly. Note the original channel (e.g., LinkedIn post) and the new channel (e.g., Instagram carousel).
This simple habit helps you visualise your distribution flywheel. You’ll see exactly how one idea is extending your brand’s reach and impact across different spaces, proving that you don’t need to reinvent the wheel every time you want to connect with your audience.
By dedicating just 30 minutes a week to this sprint, you’re not just creating content; you’re strategically building an ever-present, sustainable personal brand that reaches more people, consistently, without the burnout. It’s about leveraging your best ideas more effectively.
Whether you’re ready to start a project or just want to see if we’re the right fit — we’d love to hear from you. Let’s talk about building a brand that reflects who you really are. Visit www.ofone.co.uk to book a FREE consultation.
